Customer Service Best Practices for Small Business

two men talking about customer service tips


Since 1980, GAGE has set out to provide the very best products and services in our marketplace. Our unparalleled commitment to customer service is what sets us apart from others in our industry, and so we’d like to share a bit more about why we’ve chosen to make the commitment of providing the best overall experience for our customers. 

In this blog we will discuss customer service best practices for small businesses. This includes  the advantages of excellent customer service, by helping make things easier for your clients so they can run their businesses more efficiently, the potential consequences of poor customer service and slow response times, truly listening to your clients needs, and the importance of being communicative, by going above and beyond what is expected.

Advantages of great customer service for small businesses.

Technology is an integral part of our lives, professionally and personally, and though it can sometimes present challenges, we are here to help provide solutions. We want to make things easier for our clients, so listening to our customers and understanding where they are facing challenges is the key to helping resolve those issues, while also helping prevent any future hurdles. We highly recommend this approach as a best practice when it comes to understanding your customers needs.

Providing this type of thoughtful and meaningful customer service can help a small business in many ways. First and foremost, it can help retain customers. When customers receive excellent service, they are more likely to come back, recommend your business to others, and leave positive reviews online. Secondly, it can help deliver valuable information to improve your product or service. By listening to customers’ feedback and addressing their concerns, you can continuously improve your business and gain a competitive advantage.

What can poor customer service do to your business? 

While excellent customer service can truly help your small business, poor customer service can have significant consequences that can impact your overall business in several ways. An immediate ripple effect can be felt, which can have a negative impact on other employees, as they may have to deal with angry or dissatisfied customers. Secondly, it can lead to negative word of mouth, where customers may choose to use another company even if your product or service is superior. This can ultimately lead to a decrease in revenue and even the failure of the business.

Tips for customer service.

To provide excellent customer service, small businesses should invest in it early. From day one, customer service should be a priority and ingrained into the company’s culture. It’s also important to involve everyone in the organization in customer service training, not just leadership teams. Seamless training cross-functionally helps with consistency, understanding of your company’s mission and core values, and contributes to a unified voice of the company to your customers which aids in the overall customer satisfaction experience. 

At GAGE, we begin every partnership with a complete analysis to ensure that each customer implements the right technology to meet their needs now and in the future. So our final thought is this…genuinely listen to your customers and potential customers, and understand their needs and help provide the best solutions for them, even if that means going over and beyond the call of duty to find a solution. Each interaction with a customer is an opportunity to form a long-lasting partnership, so it’s important to embrace those moments and make the most of them.